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This billboard takes advantage of the fact that newsprint
paper yellows significantly in the sun. After ‘exposing’ the
paper under stencils on our roof in New York we shipped
it to Lisbon. Through further exposure to the sun there,
the typography slowly fade away

design: Sagmeister inc.

zoom in

The outer perimeter of the glass tower will primarily house faculty offices facing outward toward the campus and city. The apparent visual transparency of the façade suggests a collective act of seeing. This reflects interpretations back toward the community, as any glass surface will. This concept is made more explicitly through the inscription of glass modules with fragments of languages, suggesting that language is a raw material that will be given form and disseminated as an ongoing process.

To engage natural phenomena and to reference the social dynamics between the University and the outside community, a typographic structure extends outward from the upper edge of the west façade. In the course of the day, once the sun skims the façade, the word “Explore”, legible in English or Spanish, will cast a shadow upon the ground.

Honor Award
Social Studies/ASU

Location
Lattie F. Coor Hall, Arizona State University, Tempe, AZ

Design
Krivanek+Breaux/Art+Design, Chicago, IL

Design Team
BJ Krivanek (Principal in Charge), Joel Breaux

Fabrication
Sundt Construction

Client
Arizona State University

Consultants
Gensler, Los Angeles (architects); Jones Studio

Photos
BJ Krivanek

The Billboard Earthbag project provides a new interpretation of sustainable environmental graphic design wherein the act of composition is simultaneously a gesture of sustainability. The Billboard Earthbag Project envisions using billboard vinyl as an alternative material for earthbags. Polyvinylchloride (PVC) or vinyl, a virtually indestructible, UV-resistant material that cannot be incinerated because of the toxic gases it would emit, represents a substantial portion of the PVC in the world’s overburdened landfills.
Because of its durability and imperviousness to the sun and other elements, billboard PVC is an ideal material for reuse.

Juror Award (SEGD 2009 Design Award)

Concept and Design
Norman Lee and Charles Houser

Images
Charles Houser